Back to Normal is a product that started from humble beginnings.

It was originally created by our founder, Ken Heck in his kitchen/lab to be a natural remedy for the real pain and suffering he was dealing with at the time. It’s not a pharmaceutical type of medicine but it works.

It’s not a marijuana based product like CBD and it is all natural. Unlike CBD, it is FDA tested and authorized. It has many natural ingredients where the main pain relieving compound is Arnica Montana, a naturally growing mountain herb that has been used by people over centuries to remedy aches and pains of all sorts.

 

Ken began sharing his Remedy

Back to Normal Arnica Cream worked and Ken shared it. Demand increased as more and more people tried it and loved it.  A business was born. In 2012, we selected a laboratory that meets our rigorous production standards, right here in the Good Ole USA (Southern California to be exact) and we launched on Amazon.com.

We were one of the first all natural pain relievers to feature Arnica Montana as the main ingredient for sale on Amazon.

Since then, our products have consistently improved over the years.  Better longevity without preservatives. Increased pain relief without the damaging side effects.  These are just two of the most notable improvements.

We had to build our audience base and earn customers.  Like most products bought and sold, good reviews are hard to get. People tend to run to the review button when they feel slighted, but are often less motivated to tell the world about the products they love. But, we got there. 170+ gleaming 4 and 5 star reviews with an average ranking of 4.5.

 

Our customers have grown more and more loyal, frequently buying direct on our website. 

Our relationship with trillion dollar Amazon has not always been rewarding. In 2017, they suggested we try a new platform that resulted in the loss of our old listings and the 400+ 4 and 5 star reviews we received. We can still see and read them from the Seller Central tool but our new customers on Amazon can’t.

The new listings are gaining traction and positive reviews, albeit in a much more competitive market than the original we first entered.

 

New Community

In late 2018 we launched a brand new site. Thorough this website we set our focus on building a community by offering the help and support that started this company.  As you look through our site, except for products with hard costs, you will see nearly everything is FREE:

A FREE community with other people suffering from ailments.

Doctors & Experts offering FREE answers to discussion groups.

FREE answers for skeptics who aren’t sure natural ingredients can truly relieve pain.

A full glossy printed, FREE stretching guide for anyone who wants to order one.

In the coming months, we are going to expand our product offerings.  The new portfolio will include more items that we have tested, and know for a fact help our friends and customers relieve pain and soreness.

 

Our name is Back to Normal and we want our customers to be able to participate in all of the normal activities they ever did. We are here to help.

 

Thank you for visiting.